Job Description
Pay Rate Low: 120000 | Pay Rate High: 135000
Our client, a growing health and wellness company, is looking for a skilled Senior Social Media Manager to join their team in Los Angeles, CA!
Location: Los Angeles, CA
Salary : $120K - $135K
Job type: Direct- hire
Job Summary We are seeking a Senior Social Media Manager to lead and evolve a global social media presence across bioscience, health, and wellness audiences. This senior-level role is responsible for developing and executing high-impact social media strategies that strengthen brand leadership, grow engaged communities, and drive measurable business outcomes.
Core Responsibilities Strategic Leadership
- Develop and own the end-to-end social media and community strategy aligned with brand, product, and business objectives.
- Establish a long-term vision for social platforms, identifying opportunities for innovation, investment, and differentiation.
- Set annual and quarterly KPIs, lead reporting cadences and present insights, performance, and recommendations to senior leadership.
- Monitor the competitive and cultural social landscape to identify trends, opportunities, and risks that inform content and channel strategy.
Content Strategy & Oversight
- Oversee the creation of high-quality, scientifically accurate, and visually compelling content, including video, animation, graphics, stories, and integrated campaigns.
- Lead content ideation and ensure all materials meet creative excellence and regulatory standards, including FDA and claims compliance where applicable.
- Drive experimentation with emerging formats, platforms, and interactive content, with an emphasis on short-form video.
Team & Cross-Functional Collaboration
- Partner closely with Marketing, Creative, Scientific Affairs, Research, Product Development, and Sales teams to ensure cohesive, accurate brand storytelling.
- Provide clear direction and feedback to internal creators, agencies, freelancers, and production partners.
- Mentor junior team members, supporting growth in strategic thinking, creativity, and platform best practices.
Performance Optimization & Analytics
- Oversee platform analytics using tools such as Meltwater, Later, and other social and digital analytics solutions.
- Analyze engagement, reach, traffic, conversions, and sentiment to inform optimization strategies.
- Proactively manage crisis and reputation-related situations with strategic judgment and cross-functional alignment.
Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, or a related field; advanced degree preferred.
- 7+ years of professional social media marketing experience, ideally within regulated, scientific, or highly competitive industries (e.g., bioscience, health, wellness, biotechnology, or technology).
- Demonstrated experience leading channel strategy across Instagram, TikTok, LinkedIn, YouTube, Facebook, Reddit, and X (Twitter).
- Proven ability to translate complex scientific or technical concepts into engaging, consumer-friendly content.
- Strong experience with social media management platforms (e.g., Meltwater, Later) and digital analytics tools.
- Working knowledge of SEO, content marketing, and paid social fundamentals.
- Highly collaborative, proactive, and comfortable in a fast-paced, innovation-driven environment.
- Strong project management skills with the ability to prioritize multiple initiatives and manage multiple social media accounts.
- Curiosity and passion for science, biotechnology, and wellness innovation.
*This job description is a complete list of all desired skills, but not all are required. We strongly encourage candidates who have some of the skills to apply. We look forward to a conversation to learn more about you! *
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Job Tags
Freelance,